White Spot had been Nat’s life for more than two decades and everything he did was part of his formula for success. He gave unstintingly to the community. His every action embodied White Spot’s underlying philosophy. “Nat was fiercely loyal to you, as long as you gave him quality.” Said Jack Diamond, a Rotary associate and local businessman. White Spot staff also knew that Nat and Eva expected the best and offered the same in return. “They had high standards and if you could meet them, you felt proud to work for the company.”

When staff and customers celebrated White Spot’s 25th anniversary in 1953, growth was the byword, and two years later four new drive-ins and an additional dining room had opened. The statistics of the $1.5 million success may seem small by current standards, but it is still astonishing that a family business in 1955 Vancouver had 350 staff members who served 110,000 restaurant guests a week, while 10,000 cars a day wheeled into the drive-ins.

A couple of times a week, Nat drove to each White Spot location, checking on the quality of the food and the promptness of the service.

The 1950s was a decade of promotional innovation—it was perhaps best epitomized by the advent of the suburban mall and when the Park Royal Shopping Centre opened in West Vancouver in May 1955 it was the largest of its kind in Canada. White Spot launched the Park Royal Drive-in and Coffee Shop, which instantly became a hit.

In the spirit of this fast pace, White Spot opened the largest commissary in western Canada to prepare its food, expanded the Granville Street Dining Room, opened new locations in New Westminster and on SE Marine Dr. and brought ICL Services into the White Spot fold. But the biggest news of all was the opening of the Oakridge Dining Room.