White Spot is a power brand. It has the highest customer awareness and serves more full service meals than any other casual dining brand in the province. And three day-parts means three distinct opportunities to build a guest relationship with the White Spot magic.

Behind this thriving White Spot brand is a history of innovations started by our founder, Nat Bailey. His obsession for top quality, freshness and entrepreneurial spirit has created an enduring success story.

Nat built the business by creating many firsts: first drive-in restaurants; first carhops; and first stainless steel kitchens. But it was his commitment to taste and freshness that established White Spot’s success. Guests recognize that something about the White Spot taste and experience can’t be duplicated.

Today, we’re always adding innovative and unique tastes to our menu, but like Nat we treasure authenticity. Hand cut, never frozen fries, hand-dipped real ice cream milkshakes, fresh seasonal berries for our famous pies and chicken strips made with real chicken tenders. His philosophy keeps our thinking fresh.

White Spot has established a solid niche in this segment, attracting a wider than usual demographic. Families with children, young couples and seniors all feel comfortable in a White Spot. It is a relationship place – people relate to their favourite dishes, to our friendly, caring servers and of course, to each other.

Our restaurants have distinctive signage and architecture that gives them compelling street presence. Inside, natural design elements like wood and rock define a comfortable, inviting look that incorporates the bar area, fireplaces, an open kitchen, cozy booths and flexible table groupings in the restaurant.

The focus on building same store sales while adding new restaurants has been an important strategic advantage to ensure brand sales and individual store profitability objectives are met.


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