Shiver me timbers! White Spot’s Pirate Pak Day raises $92,358 for charity

Blimey! On Wednesday, August 12, thousands of guests across B.C. and Alberta gathered to raise a record $92,358 for White Spot’s eighth annual Pirate Pak Day fundraiser. For one day each year, both the young and adults who are young-at-heart could purchase the iconic boat from Canada’s longest-running restaurant chain.  The bounty raised will help send more than 60 children and young adults to Zajac Ranch in Mission, B.C.

White Spot donated $2.00 from each Kids and Adult Pirate Pak sold – plus contributions received in lieu of Pirate Paks – to Zajac Ranch, a B.C. charity that gives children and young adults with life-threatening illnesses and chronic disabilities an unforgettable camp experience.

Since the program began in 2008, White Spot has raised a total of $439,530, providing hundreds of young mateys with a meaningful camp experience. This year’s single-day event saw a record number of 46,179  Pirate Paks sold, with Langley (Willowbrook) at the helm selling the most ships.  Every year, White Spot staff and enthusiastic guests dress up as modern day swashbucklers and adventurers of the sea, all in the name of charity and good-hearted fun. Photos are available on the White Spot Facebook page or by searching #whitespot #PiratePakDay on Twitter & Instagram.

“Every year, White Spot is overwhelmed by the support our community shows us on Pirate Pak Day. This year is no exception,” said Warren Erhart, White Spot president and CEO. “We look forward to Pirate Pak day as an annual tradition when everyone—captains, lads, lassies and me hearties alike—can enjoy a piece of their childhood. It is because of your tremendous support that we are able to send more kids to enjoy the enriching life experiences Zajac Ranch has to offer.”

In the spirit of sharing the experience White Spot buccaneers also tweeted their excitement about #PiratePakDay:

·         Been wearing this #PiratePakboat on my head since lunch. I'm SO gonna have ship-head when I take it off tonight.

·         Food tastes better in a boat! Three years running #whitespot#piratepack#foodie#kidatheart#pirate

·         Walking around with my #PiratePackcuz I earned it and I'm not giving it up that easily.

·         #piratepackday#whitespotmy favourite tradition!! Support the great cause and get your pirate pack…

·         White Spot, is where it’s at today for lunch #piratepackdayis here, let’s send some kids to camp!!

·         Ordering a fleet of #PiratePaksat @white_spot#PiratePakDay#PiratePak

·         Enjoyed my #piratepakso fast tonight there was no time for pictures #PiratePakDay#WhiteSpot

·         Just crushed a #PiratePakfrom #whitespotfor lunch with colleagues. The lunch I brought to work today will remain until tomorrow. #Had2doit

 “White Spot has been a loyal and committed partner to the children and young adults at Zajac Ranch,” said Mel Zajac, founder of the Zajac Ranch for Children. “Pirate Pak Day is about celebrating the magic of childhood. On behalf of everyone at Zajac and the kids who come to our camp, thank you for sailing into White Spot and enjoying a burger!”

White Spot will be sending kids to Zajac Ranch for “White Spot Week” from August 17 to 21, where campers can participate in a variety of activities such as horseback riding, kayaking, water sports and arts and crafts.

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About White Spot

 

Headquartered in Vancouver, British Columbia, White Spot is Canada’s longest-running restaurant chain, celebrating their 87th year. Founded in 1928, when Nat Bailey launched Canada’s first drive-in restaurant at Granville and 67th, the 87-year-young chain now sees more than 17 million guests annually at 128 White Spot and Triple O’s locations throughout B.C., Alberta and Asia. Bailey’s original vision was to build a restaurant that served the highest quality, unique tasting food and White Spot remains committed to continuing this tradition in each and every meal. White Spot Limited is proud to be recognized as one of Canada’s 50 Best Managed Companies for the past five consecutive years.

For more information, please contact:

Cathy Tostenson

Vice President, Marketing & Menu Development

White Spot Restaurants

cathyt@whitespot.ca

604-321-6631