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British Columbia’s iconic restaurant brand celebrates an unprecedented year as 87 per cent of British Columbians dine at White Spot in 2010.
With 83 successful years in business, White Spot Limited is still on top of its game. Western Canada's iconic restaurant chain has been recognized as one of Canada's 50 Best Managed Companies. Additionally, 87 per cent of British Columbians who dined out last year did so at a White Spot restaurant - making 2010 a banner year
Despite the challenging Canadian economy and intense competition in the quick-service and full-service industry, White Spot and Triple O’s both experienced sustained year-over-year growth. As a further testament to the strength of the brands, since 2009, White Spot has opened five full-service franchised restaurants, five Triple O’s quick-service locations and has recently built a 1548 square-foot state-of-the-art culinary center at its Home Office in Vancouver.
“Being named one of Canada’s 50 Best Managed Companies is an exceptional honour as it further validates our deep commitment to our employees, guests and partners,” said Warren Erhart, president of White Spot. “To know that nearly nine out of ten British Columbians have dined in one of our restaurants in the past year reinforces our belief that passion for great quality food and service fuels business success.”
Sponsored by Deloitte, CIBC, National Post, and Queen’s School of Business, this prestigious award recognizes Canadian companies for their success in developing world-class management strategies and protecting the value of their businesses. In addition to a financial evaluation, the award identifies the efforts of the entire organization with respect to strategy, capability and commitment.
White Spot has taken an aggressive approach to growing its impressive footprint as a Western Canadian restaurant icon. Along with ongoing expansion in B.C. and Alberta, a continuously evolving menu, and a successful Red Seal chef apprenticeship and certification program, White Spot is also rapidly moving into the Asian market.
“We’re very focused on growth and introducing White Spot and Triple O’s into new Canadian markets as well as markets abroad,” said Erhart. “Our Triple O burgers have captured the hearts of Western Canadians and have been voted the best hamburger in Hong Kong for the past five years – now we’re looking to build on that success throughout other parts of Asia and beyond.”
White Spot is in the hospitality business, operating the White Spot brand of 64 family casual dining restaurants, and the Triple O’s brand of 55 premium quick-service restaurants. Both concepts are renowned for their unique tasting food, including the award winning legendary burger with secret “Triple O” sauce, their warm and genuine service, and their wide appeal to any demographic, any time.
About White Spot
Headquartered in Vancouver, British Columbia, White Spot is a B.C. legend. Founded in 1928, when Nat Bailey launched Canada's first drive-in restaurant at Granville and 67th, the 83-year-young chain now sees more than 17 million guests annually at 119 White Spot and Triple O's locations throughout B.C., Alberta and Asia. Bailey's original vision was to build a restaurant that served the highest quality, unique tasting food and White Spot remains committed to continuing this tradition in each and every meal.